12 Reasons Why Small Businesses Need a Website

Why You Need A Website - by Brett Farmiloe

October 8, 2020

In the last few years, there has been an active push for consumers to “shop local” and support small businesses, and that is largely made possible through the Internet. Being able to have an online storefront and market to customers outside your geographic area is a huge opportunity for many entrepreneurs to grow their businesses. For all of these reasons, it is important that every small business has a website.

Having a strong online presence can truly be a make or break for any business. We’ve asked small business leaders how important having a website is to them and what opportunities it has created for their organizations. Keep reading to learn how a website can take your business to the next level! Read More

Brett Farmiloe

Brett Farmiloe is the Founder & CEO of Featured, an expert insights network that connects subject matter experts with publishers to create Q&A content.

HOW TO BUILD AN ONLINE PRESENCE IN 2025

01 JAN 2023 AUSTIN BELCAK

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

Try to think of a well-known brand that doesn’t have a website. Go ahead…I’ll wait. It’s essentially an impossible question. Why is that?

Well, unless you’ve been asleep for the last 10+ years, you’ve probably noticed that the internet is the go-to place for just about everything these days — from shopping to entertainment… even socializing. Given this reality, it’s no wonder that a strong online presence is not only the most effective way to grow a business — it can also be a catalyst to advance your career.

That’s why, in this article, we’ll be exploring the top 7 ways to build and improve online presence in 2023. But first…

Why Is Having An Online Presence Important?

The value of having an online presence basically boils down to visibility. Let’s examine that from a business angle first. If you want to sell a product or service, you need to get it in front of potential customers. And where are potential customers? Well…they’re on the internet! Consider this: 96% of Americans now shop online.

So, building an online presence is obviously vital for a business — but it’s also a potent tactic for career development. That’s due to the power of personal branding. In a nutshell, personal branding involves promoting yourself consistently across online channels (e.g. social media). This, in turn, draws attention, garners respect, and facilitates new opportunities. Read More.......

Eight Reasons Why Business Professionals Should Have A Website

Forbes Business Council

BySam Nelson

COUNCIL POST | Membership (fee-based)

Sam Nelson, President, Downstreet Digital. 15+ years running digital advertising and marketing in the political, public and private sector. Read Sam Nelson's full executive profile here.

Find Sam Nelson on LinkedIn. Visit Sam's website.

In today's digital age, a well-designed website is often more than a nice-to-have for business professionals—it's an effective tool for success. In my experience, the digital world has become the primary space where professionals and businesses are evaluated before any formal contact is made. People form their opinions in seconds, often without meeting you in person. Read More........