HOW TO BUILD AN ONLINE PRESENCE IN 2025

01 JAN 2023 AUSTIN BELCAK

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

Try to think of a well-known brand that doesn’t have a website. Go ahead…I’ll wait. It’s essentially an impossible question. Why is that?

Well, unless you’ve been asleep for the last 10+ years, you’ve probably noticed that the internet is the go-to place for just about everything these days — from shopping to entertainment… even socializing. Given this reality, it’s no wonder that a strong online presence is not only the most effective way to grow a business — it can also be a catalyst to advance your career.

That’s why, in this article, we’ll be exploring the top 7 ways to build and improve online presence in 2023. But first…

Why Is Having An Online Presence Important?

The value of having an online presence basically boils down to visibility. Let’s examine that from a business angle first. If you want to sell a product or service, you need to get it in front of potential customers. And where are potential customers? Well…they’re on the internet! Consider this: 96% of Americans now shop online.

So, building an online presence is obviously vital for a business — but it’s also a potent tactic for career development. That’s due to the power of personal branding. In a nutshell, personal branding involves promoting yourself consistently across online channels (e.g. social media). This, in turn, draws attention, garners respect, and facilitates new opportunities. Read More.......